HITIQ enters a new sports sector with German Ice Hockey Federation partnership

We're pleased to announce an agreement with the German Ice Hockey Federation (DEB) commencing March 2022. This agreement sees HITIQ’s Nexus A9 smart mouthguard technology used in a trial across the Men’s National Program and U18s National side.

Agreement Overview

HITIQ expands its coverage in the elite sports market with a new partnership within international Ice Hockey commencing with the German Ice Hockey Federation (DEB).

The agreement is in line with the Company’s growth plan with respect to sourcing data from diverse market segments and expanding its international customer footprint.

The DEB aim to increase visibility and importance on head impact surveillance, effectively pioneering the initiative as the first professional ice hockey body to investigate innovative technology to support this ambition.

Ice Hockey is a lucrative sports market with more than 40 ranked countries within the International Ice Hockey Federation (IIHF) and with a global participation rate of more than 1.4m registered amateur players.

The partnership with DEB will see HITIQ technology trialled across the youth and senior men’s teams, including:

Men’s National Ice Hockey Team
Will use HITIQ’s smart mouthguard technology at the upcoming IIHF Men's World Championships to be hosted in Finland from 13 to 29 May 2022. During the tournament, a selection of the DEB National Men’s Team will use HITIQ smart mouthguards while playing a minimum of 7 games against Canada, Switzerland, Italy, Kazakhstan, France, Slovakia and Denmark.

The DEB will use the HITIQ technology to quantify head impact exposure across players and positions in training and games, with the data being used by the medical, coaching and performance departments.

U18s National Side
HITIQ’s smart mouthguard technology will also be utilised by the DEB U18s National Side to establish a head impact data bank for each player.

The DEB believe there is a meaningful pathway using HITIQ’s technology to track the longitudinal head impact exposure of their players throughout their entire professional careers.